IAB اروپا راه اندازی شد چند دستگاه و متصل کتابخانه جهانی تحقیقات

The Interactive Advertising Bureau Europe (IAB Europe) has launched the Multi-Device and Connected World Library of Research to address the need for insight on the constantly evolving media consumption landscape. Understanding the relationship between consumers and their devices across Europe is challenging for marketers and this library will bring the most recent best practice multi-device and cross market studies together in one place.  

As the voice of the digital business, proving the value of the digital advertising industry via leading research is one of IAB Europe's priorities. This new library demonstrates evolving consumer behaviours and the increasing potential for advertising across media platforms.

Featuring regional and local market multi-device consumption research from the following companies and associations, the Multi-Device and Connected World Library reflects the richness and diversity of Europe's media landscape: AGOF, BVDW, comScore, IAB Austria, IAB Serbia, IAB Switzerland, IAB Turkey, IAB UK, Millward Brown and United Internet Media.

IAB Europe Research Committee Chairman and Research Director Europe at Microsoft Tim Jones said: “The Multi-Device and Connected World Library of Research from IAB Europe is an important initiative – in an era of always-on connectivity across multiple screens, it is important to increase our understanding of media behaviour.”

The library includes studies that explore the use of TVs, PCs, laptops, tablets, mobiles and smartphones; how devices are used in combination; device usage during the day; share of time spent on each device; type of content consumed.

IAB Europe Executive Business Advisor Alison Fennah said: “I am delighted IAB members have come together to contribute towards this reference point on the topic of media consumption which is of fundamental importance for any local or global marketer. It is a valuable addition to IAB Europe's research and insight portfolio”.

The IAB Europe Multi-Device and Connected World Library of Research is an on-going initiative. If you are an IAB Europe member or National IAB member and would like to find out about featuring your research in the Multi-Device and Connected World Library of Research please contact [ایمیل محافظت شده].

The Multi-Device and Connected World Library of Research can be accessed here. IAB Europe held a Webinar on 4 November to mark the launch of the Webinar. The recording can be found on the IAB Europe website اینجا.

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